01 / Services
Media Relations —press workthat actually lands.
Those who don't understand how journalists think send press releases into the void. Those who do, place stories. The difference is craft — and the trust built over 35 years by always delivering on time and genuinely understanding how newsrooms work.
What it's really about
What media relations
actually means.
Press work is often reduced to two things: writing releases and maintaining distribution lists. Both are necessary — neither is sufficient.
Real media relations happens when an editor calls you — because they know you provide reliable information. When a journalist approaches you for a background briefing. That kind of relationship is built slowly, over years, and it can't be bought or faked.
ServicesFive tools.
Five tools.
One strategy.
01
Strategic press work
Active rather than reactive. Success isn't measured in releases sent, but in actual placements in the outlets that matter to your audience.
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02
Press releases & statements
A good press release reads like a news story — with a genuine hook and the core in the opening paragraph. In German and English. For national and international newsrooms.
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03
Exclusive stories & background briefings
A targeted exclusive with the right journalist almost always delivers more than any distribution list. I know the difference — and the journalists worth having that conversation with.
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04
Executive media training
No acting exercises — real scenarios, uncomfortable questions and direct feedback. The goal: you stay in control in every interview, regardless of the pressure.
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05
Interim press office
Spokesperson on demand or as a continuous resource: media enquiries, press conferences, crisis responses, background briefings. You define the parameters — I operate within them.
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Who this is forWhen external media relations
When external media relations
is the right call.
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Specific objective
Product launch, leadership change, major transaction — you need to ensure the message reaches the right outlets in the right way.
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Media pressure
You're under scrutiny and need someone who actively shapes the narrative — rather than reacting to it.
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Capacity gap
Your internal comms function is absent, overloaded or lacks the right contacts for this specific topic or sector.
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Sensitive sector
Defence, energy, law, financial services, politics — where press work carries strategic consequences and demands both experience and discretion.
FAQSix
Six
questions.
What is the difference between media relations and classical PR? +
Media relations focuses specifically on the relationship with journalists and newsrooms. Classical PR is broader — internal communications, stakeholder management, corporate identity. Good media relations is always the core, because media remains the most powerful multiplier.
How do you measure press work success? +
Not in releases sent, but in actual placements in relevant outlets, in the quality of coverage (tone, positioning, key messages), in reach — and over time in how your brand is perceived.
What does external media relations consulting cost? +
Depends on scope, frequency and complexity. Project-based for one-off mandates, retainer for ongoing support.
Why a sole practitioner rather than a PR agency? +
With an agency you buy a structure — senior pitch at acquisition, junior execution after. With me you always talk to me. My network, my judgement, my experience — not delegated.
Can you handle international media work? +
Yes. English is my working language. I understand the specifics of international media work — from the editorial logic of anglophone newsrooms to the communication cultures of different regions.
How does a first conversation work? +
I listen. I ask about your situation, goals and experience to date. Then I tell you directly what I think is sensible — and what isn't. No sales meeting. An honest assessment.
30 minutesIs your press work
Is your press work
set up for results?
A first conversation takes 30 minutes and costs nothing — but it shows you exactly where the levers are.