04 / About

Markus Kurz —
PR strategy forged in
35 years of lived practice.

In 1992 I took on the press work of a Parliamentary Secretary of State. I haven't stopped since.

Markus Kurz – PR Consultant Berlin
My philosophy

Communication is strategic
when it achieves its goals.

Not for lack of alternatives — but because strategic communication at the intersection of business, politics and media is exactly what I always wanted to do. And because every crisis, every mandate, every difficult call at 11 p.m. has deepened that knowledge.

Communication is strategic when it achieves objectives — not when it burns through budgets or produces reports. I measure success not in press releases per month, but in whether my clients end up in a stronger position than before.

That sounds obvious. It isn't. Many communications consultants optimise their own workload. I optimise results.

Why a sole practitioner

With an agency you buy a structure.
With me you buy me.

I

First meeting — directly with me

No senior partner pitch at acquisition, then junior execution. If you engage me, you work with me.

II

In a crisis you reach me directly

No ticketing system, no 48-hour callback, no junior who first has to check with the senior.

III

Personal contacts — built over 35 years

My network is mine. Not delegated to a colleague who joined the firm three years ago.

IV

Immediate decision-making authority

Especially critical in situations that allow no second chance — crises, sensitive mandates, proceedings that could become public.

Executive Positioning

Gaining visibility
without losing yourself.

Leaders who want presence in media and politics — without interchangeable thought-leadership columns or generic LinkedIn posts. Your profile, your expertise, made credible. Built on substantive depth, not on performance.

Selected mandates

Sectors that could hardly
be more different.

1992 – 2005
Spokesperson, Parliamentary Secretary of State · Rudolf Kraus, German Bundestag (Committee on Economic Cooperation and Development)
Bundestag
2009 – ongoing
Media advisor · Politicians from West and Central Africa
International
2009 – 2013
Spokesperson, Chair of the Interior Committee · Bavarian State Parliament (Landtag)
State Parliament
2009 – 2022
Spokesperson & Public Affairs Advisor · Nammo Defence Germany GmbH
Defence
2012 – 2017
Spokesperson & Public Affairs Advisor · SOCAR in Germany (State Oil Company of Azerbaijan)
Energy
2017 – ongoing
Spokesperson & Public Affairs Advisor · IESE Business School
Education
2020 – 2023
Media Relations & Public Affairs Advisor · Embassy of the Republic of Kazakhstan in Germany
Diplomacy
2023
Public Affairs Advisor · EQS Group (Corporate Compliance & ESG Reporting)
Compliance
2023 – 2026
Spokesperson & Public Affairs Officer · BA Clearance GmbH & safetrek.ai GmbH (Explosive Ordnance Disposal)
Defence Tech

Officially registered in the German Parliament's Lobby Register as an interest representative — transparent, verifiable, professional.

What clients say

Four voices.
Four worlds.

"

Markus Kurz has been advising Nammo Buck GmbH since 2012. In the years since, he has succeeded in an outstanding manner in placing our company in the German media.

Nammo Group · Aviation & Defence Industry
"

From 1994 to 2005, you managed my press and public affairs work to my complete satisfaction. I am deeply grateful for the excellent and trusted collaboration.

Rudolf Kraus (†) · Parliamentary Secretary of State, German Bundestag
"

Markus is a joy to work with. His keen business sense, strong contacts within DACH and ability to think strategically makes him a reliable PR consultant you can trust.

IESE Business School · Barcelona – Munich – New York
"

Many thanks for the media training provided to our attorneys. They have already put many of your practical insights to work — clear, confident language now comes far more naturally.

Heuking Kühn Lüer Wojtek · Corporate Law Firm
FAQ

Three
questions.

How do initial conversations work? +
I listen. I ask questions about your situation, goals and experience to date. Then I tell you directly what I think makes sense — and what doesn't. No standard pitch. If I don't believe I can help you, I say so.
Do you take on every mandate? +
No. Only in areas where I can genuinely add value. And only with clients whose goals and values are compatible with my work. I sometimes decline requests — even financially attractive ones.
How can you be discreet AND transparent at the same time? +
Discreet means: what is discussed between client and advisor remains confidential. Transparent means: as a registered interest representative I make my lobbying activity visible to Parliament. The two are not contradictory — they are two sides of the same professional ethic.
Direct

A first, confidential
conversation.

Phone+49 172 8124378
Emailmarkus.kurz@mkpr.info
Response timeWithin 24 hours
BerlinMain office
Barcelona · MunichNetwork locations
Lobby RegisterNo. Bundestag registered
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