02 / Services

Public Affairs —
advocacy
that reaches decision-makers.

Politics decides markets. It shapes regulation. It determines whether business models survive. Those who don't communicate at the right moment in the right way will be caught off guard by decisions — instead of shaping them.

Registered in the German Parliament Lobby Register
What it is — and what it isn't

Public affairs is not
lobbying as caricature.

Professional interest representation is legitimate and necessary — and when done well, an important contribution to democratic decision-making processes.

It's about ensuring your perspective is heard in legislative processes, regulatory discussions and political debates — before decisions are made.

The difference between good lobbying and bad lobbying is transparency.

Services

From monitoring
to coalition-building.

01
Political monitoring
You learn what will become relevant in time — not when the draft is in the Official Gazette, but when it's being debated in the working group. Federal, state and EU level.
02
Direct interest representation
Meetings with Members of Parliament, Parliamentary Secretaries of State, ministry officials and government advisors — drawing on decades of network relationships.
03
EU communications
European regulation shapes national markets more strongly than national law in many sectors — especially energy, defence, financial services and digital. Focusing only on Berlin is not enough.
04
Stakeholder & coalition building
Political interests rarely prevail alone. Identifying and aligning the right voices, coordinating a coherent front. And understanding the perspectives of those who oppose your position.
05
Association communications
Distilling a coherent political message from diverging member interests — strong externally, viable internally. Including internal alignment when interests conflict.
Track record

From the Bundestag
to embassies.

Mandates spanning three decades — a selection.

1992 – 2005
Spokesperson, Parliamentary Secretary of State · Rudolf Kraus, German Bundestag
Bundestag
2009 – ongoing
Media advisor · Politicians from West & Central Africa
International
2009 – 2013
Spokesperson, Chair of Interior Committee · Bavarian State Parliament
State Parliament
2009 – 2022
Spokesperson & Public Affairs Advisor · Nammo Defence Germany GmbH
Defence
2012 – 2017
Spokesperson & Public Affairs Advisor · SOCAR in Germany
Energy
2017 – ongoing
Spokesperson & Public Affairs Advisor · IESE Business School
Education
2020 – 2023
Media Relations & Public Affairs Advisor · Embassy of the Republic of Kazakhstan
Diplomacy
2023
Public Affairs Advisor · EQS Group
Compliance
Sensitive sectors

Discretion is not an
optional quality.

Defence, energy, foreign embassies, insolvency proceedings — many of my mandates appear in no portfolio. They produced results nonetheless. Discretion towards the client and transparency towards political institutions are two sides of the same professional ethic.

FAQ

Five
questions.

Difference between public affairs and lobbying? +
Lobbying is a component of public affairs. Public affairs is broader: media work, stakeholder management, monitoring political processes, strategic positioning in the political arena.
Which sectors and topics do you work on? +
Defence industry, energy and technology — law firms, business schools, international organisations, foreign embassies. Particularly experienced in areas that combine political expertise, media work and crisis communications.
How transparent is lobbying in Germany? +
Since January 2022, interest representatives must register in the Bundestag's Lobby Register — declaring clients, areas of interest and financial scope. Good interest representation has always been transparent, because it is built on trust.
How long does it take for public affairs to have an effect? +
In ongoing legislative processes, targeted engagement can be effective within weeks. Long-term positioning as a recognised actor takes longer. Public affairs is not a sprint, but a continuous process.
Confidential

Which approaches are realistic?

A confidential first conversation will show you how your issue can be positioned politically — and which paths lead nowhere.

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